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April 18, 2026

Insider Watch: Cook Doubles Down on Nike as Activists Strike Genesco

Insider Watch: Cook Doubles Down on Nike as Activists Strike Genesco
5 min read · April 18, 2026
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The Market Context in 60 Seconds
  1. 01 Apple CEO Tim Cook bought 25,000 Nike shares for $1.06 million on April 10, his second post-earnings purchase in two quarters.
  2. 02 Nike CEO Elliott Hill bought 23,660 shares of his own company for roughly $1 million on April 13, the same week as Cook.
  3. 03 Bradley Radoff and Jumana Capital filed a Schedule 13D on Genesco on April 15, disclosing a 7.6% stake worth about $24 million.
  4. 04 Shah Capital escalated its Novavax campaign on April 8, demanding the board cut management by 30% and shrink itself from eight members to five.
  5. 05 MACH Natural Resources Chairman Tom Ward bought $2 million of his own company at the secondary offering price.

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